Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.
"It is truly a family owned and operated business, therefore we do it with passion and a whole lot of faith. I don't believe you can truly appreciate farming and agriculture to its fullest, without faith and a belief in the Creator who made it all."
"One of the biggest challenges we face is being relevant in today’s world. The market has changed with the majority of people being far away from common farm knowledge. It's a big task to educate the public that beef is a safe and healthy product but its critical for our industry."
"Our family makes our operation unique. We’re 1st generation cattle farmers and we’ve built this farm on our own. It’s been a great place to raise our children, teaching them a strong work ethic and good values."
"To farm the land that my ancestors began farming in 1860 is humbling and I can think of no other career that I would rather be in. God has truly blessed our family by being able to continue living off the land and caring for His creation."
"Being born on the farm there wasn’t a “start day," I have always been part of the cattle industry. But more than that I have always loved the industry and the people in it."
"We are doing what so many other farmers and ranchers across this land are doing. We’re trying to leave this farm a little better than we found it. Whether it is improving soil health with a mixture of grasses and legumes, rotational grazing, soil fertility, improved genetics, or educating the next generation, it will be our legacy. Lord help us to make it a good one."
"I think the most rewarding thing about raising beef cattle and being part of agriculture in general is the opportunity to have an impact on consumers’ lives across the globe on a daily basis when they consume your finished product."