Public Relations
The Georgia Beef Board team works to protect Georgia's beef industry every day. We work to provide accurate information about the beef industry and advocate for producers. Additionally, we maintain crisis communication plans to ensure correct information is communicated to the public and to producers.
Media Collaboration
The Georgia Beef Board partners with media and other outreach to communicate with consumers and protect the reputation of beef. Through intentional outreach, the Georgia Beef Board uses in-person, digital, and traditional forms of media to tell beef's story.
CHECKOFF-FUNDED RESEARCH
Consumers demand high-quality, safe and nutritious products. As protein choices continue to expand, beef safety, quality and nutrition research are key to ensuring consumers have confidence in their beef purchasing decisions. The way to maintain and grow this confidence is through strong and effective science-based research and communication. Beef Checkoff-funded research programs have been used to respond to media and consumer concerns, by showcasing the beef industry’s commitment to science-based information and consumer education.
SUSTAINABILITY RESEARCH
Not only is beef delicious and nutritious, but it's also a highly sustainable food source. The path to sustainability is never complete; It is a continuous journey being carried out by ranchers responsible for raising and supplying beef to the U.S. and across the world. Take a look at how today's ranchers are contributing to a more sustainable food supply.