Consumer Outreach
The Georgia Beef Board works with industry and other partners to reach consumers where they are and talk about beef's role in a healthy diet. Memorable and relevant messaging is paramount when communicating with those who consume beef. Messaging centers around beef's many advantages, including taste, nutrition, convenience, versatility, and value, and the beef community's commitment to providing a safe and wholesome product. The Georgia Beef Board's outreach includes advertising, promotion, events, media relations, and digital marketing. Learn more below about all that the Georgia Beef Board does to reach consumers.
Burger Weeks
The Georgia Beef Board supports Burger Weeks across the state. Most are held in May to celebrate Beef Month, but check around in your community when your local Burger Week occurs. Looking to start a Burger Week in your town? Reach out and we can help you get started.
Georgia National Fair
The Georgia National Fair is held every October in Perry, Georgia, and attracts hundreds of thousands of people from Georgia and beyond. If you plan on attending the Georgia National Fair, be sure to visit us in the Georgia Grown Building.
Health and Nutrition Partnerships
Beef supports a healthy diet and fuels Georgians' plates. The Georgia Beef Board partners with organizations to promote beef and support healthy living.
Social Media
The Georgia Beef Board's social media pages allow consumers to directly interact with content, beef information, and timely news updates. It serves as an educational resource, from recipes to nutrition to connection with Georgia's beef producers.