The Beef Checkoff

The Georgia Beef Board is an organization working for the beef producers of Georgia in areas of education, promotion and research.

The Georgia Beef Board office is located in Macon.  This office is also home to the Georgia Cattlemen’s Association, the membership division of Georgia’s beef industry.

An 11-member board oversees and directs the activities of the Georgia Beef Board.  Three cattle producers are elected by the Georgia Cattlemen’s Association board, while other representatives include members from the Georgia Milk Producers, Georgia Livestock Markets and Georgia Farm Bureau.

The Georgia Beef Board is one of 45 state beef councils funded by the beef checkoff program.  The beef checkoff program requires cattle producers to pay $1 per head on all cattle sold.  Of the $1 per head collected for the checkoff, 50 cents remains in Georgia for state coordinated activities while the other half is sent to the Cattlemen’s Beef Board in Denver, CO, for national checkoff funded programs.

The Georgia Beef Board is also affiliated with the National Cattlemen’s Beef Association, headquartered in Denver, CO. 

The Cattlemen’s Beef Board and National Cattlemen’s Beef Association and state beef councils work together to coordinate beef promotion, information and research.

National beef promotion efforts include the "Beef. It’s What’s for Dinner." advertising campaign; new marketing efforts focused on promotion of value-added, fully cooked beef products designed to meet the quick, convenient meal needs of today’s consumer; nutrition education for health professionals, consumer educators and the public; education kits for youth in grades K-12; foreign market development for Georgia beef; and efforts to work with meat retailers to make shopping for beef easier.

Why is there a beef checkoff?
Beef producers created our checkoff as a self-help promotion, research and information program to influence demand for beef. It was approved in 1988 by 79-percent of beef producers in a referendum after grassroots input shaped the program:

  • All producers and importers pay the same $1 per head.
  • Producers in the state control one half of the money collected by state beef councils.
  • All national checkoff-funded programs are budgeted and evaluated by the Beef Board.
  • Beef Board members are nominated by fellow beef producers.
Cattlemen's Beef Board CFO Katherine Ayers answers questions about how all checkoff expenses are scrutinized.

What can the checkoff do?
Our checkoff is the only industry-wide, self-help tool we have to fight for the success of the industry

What can't the checkoff do?
By law, our checkoff funds cannot be used to influence government policy or action, including lobbying.


©2011 Georgia Beef Council. All rights reserved.