Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.
"One of the biggest challenges we face is being relevant in today’s world. The market has changed with the majority of people being far away from common farm knowledge. It's a big task to educate the public that beef is a safe and healthy product but its critical for our industry."
"It is an honor and a privilege to be able to work within and to serve the industry I am so passionate about. People are what make the beef cattle industry great."
"We are doing what so many other farmers and ranchers across this land are doing. We’re trying to leave this farm a little better than we found it. Whether it is improving soil health with a mixture of grasses and legumes, rotational grazing, soil fertility, improved genetics, or educating the next generation, it will be our legacy. Lord help us to make it a good one."